31 Oct '17, 12pm

Buy Apple because it is a luxury brand like Louis Vuitton, not a tech company, HSBC says

Buy Apple because it is a luxury brand like Louis Vuitton, not a tech company, HSBC says

Apple's rollout of more expensive iPhone models this year is a sign the smartphone maker is moving further into the luxury market, according to one Wall Street firm. The iPhone X will be available on Friday at a base model price of $999. Positive reviews for the device were released Monday and Tuesday. HSBC reiterated its buy rating for Apple shares, predicting the company will succeed with its high-end retail store experience. Apple shares nearly 1 percent in Tuesday's premarket session. The stock hit an all-time high on Monday after reports of strong iPhone X preorder demand. "Recently, with an offensive retail strategy and in some cases comparable price points, Apple has competed with the likes of Louis Vuitton, Cartier or Prada which made us raise the question: is Apple actually a luxury stock? Yes," analyst Erwan Rambourg wrote in a note to clients Tuesday. "Apple's r...

Full article: https://www.cnbc.com/2017/10/31/buy-apple-because-it-is-a...

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