29 Nov '17, 1pm

via @BoF

via @BoF

Dior was the most buzzed-about designer label this year, based on data derived from number of mentions and comments. It’s perhaps no surprise the French couture brand won the top position: the brand's famous “We should all be feminists” t-shirt — which first conveyed the activism-tinged, Millennial-friendly approach Chiuri has brought to Dior since taking the creatives reins at the storied French luxury house in July 2016 — attracted huge attention across social media in a year that saw women’s rights protests all over the world and an avalanche of sexual abuse scandals. The social media-savvy "J'adior" branding, introduced by Chiuri across accessories including the slingback kitten heels and the flap bag, also struck a chord on Instagram.

Full article: https://www.businessoffashion.com/articles/news-bites/dio...

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