29 Dec '17, 12pm

This year’s ten most viral fashion items: https://t.co/yWtf6uPdZ3

Any writer worth their salt knows that opening a piece of writing with an Oxford English Dictionary definition relegates you to the trash-pile of journalism. So, instead, the dictionary.com definition of viral is: (adj.) becoming very popular by circulating quickly from person to person, especially through the internet. While it seems there’s no rhyme or reason to what might or might not achieve viral status, in fashion, it’s become a somewhat coveted ideal. Season in, season out, the speed with which something goes from catwalk to your feed is becoming shorter and shorter, with many brands, their reputations, and their financial vitality thriving on the virality proffered by keen fans on the internet – snagging, memeing and hashtagging the ultimate it items for all to see. So, as we wave goodbye to 2017, it’s time to reflect on fashion’s most viral moments. Much like Gemm...

Full article: http://www.dazeddigital.com/fashion/article/38460/1/most-...

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