14 Jan '18, 4am

Are the tables turning? Desi Patanjali attracts serious interest from Louis

Patanjali has disrupted the Indian FMCG sector in a short span of time with its portfolio of diverse products and unconventional market strategies. Since it has brought about a revolution in the industry, L-Catterton, a private equity fund co-owned by LVMH, has said that they are ready to put $500 million that is half of its remaining Asia fund, into Patanjali. Ravi Thakran, managing partner of L Catterton Asia said, “Patanjali has the potential to go to the world and I can tell you today that Patanjali has been a disruptor in its category, as strong a disruptor as many of the global disruptors are and it has taken Indian-ness and celebrated it with pride. However, I know his model is not to work with multinationals and with foreign money but we would love to work with him if we can find a model.”

Full article: https://qrius.com/louis-vuitton-invest-patanjali/

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