31 Mar '18, 11pm

The rise and rise of Kanye West’s influence on fashion https://t.co/tL3CcasL6d

’s Pithers thinks West’s influence reflects a new direction in commercial design. “When you look at how well he knows how to design, market and sell clothing, at a time when fashion and retail is struggling to connect with young people, he comes off as a very successful definition of a fashion designer,” she said. Boima Tucker, an American-Sierra Leonean DJ and producer who knew Abloh’s work long before Off-White, thinks Kanye West’s rise to fame was achieved through old-fashioned “hard graft”. To him, West as a fashion phenomenon is fuelled by social media “[blurring] the line between underground and commercial … Of course you’re gonna buy the Kanye shoe and support his team if you like his album, because you’ve bought into his lifestyle.”

Full article: https://www.theguardian.com/music/2018/mar/31/kanye-west-...

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The rise and rise of Kanye West’s influence on ...

theguardian.com 31 Mar '18, 11pm

’s Pithers thinks West’s influence reflects a new direction in commercial design. “When you look at how well he knows how ...

The rise and rise of Kanye West's influence on ...

theguardian.com 31 Mar '18, 11pm

’s Pithers thinks West’s influence reflects a new direction in commercial design. “When you look at how well he knows how ...

The rise and rise of Kanye West’s influence on ...

theguardian.com 01 Apr '18, 8am

’s Pithers thinks West’s influence reflects a new direction in commercial design. “When you look at how well he knows how ...

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’s Pithers thinks West’s influence reflects a new direction in commercial design. “When you look at how well he knows how ...

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’s Pithers thinks West’s influence reflects a new direction in commercial design. “When you look at how well he knows how ...

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