17 Apr '18, 11am

Louis Vuitton Introduces an "Echo" Luggage Tracker But What About the Amazon Echo?

If you shell out between $3,200 and $5,900 for Louis Vuitton’s entry-level suitcases (or upwards of $6,000 for hard-sided luggage), the Paris-based brand suspects that you might want to keep track of it. That is why Louis Vuitton has teamed up with Sigfox, the leading “Internet of things” service provider, to introduce what they are calling a “first-of-its-kind luggage tracking system” that adds Sigfox’s Monarch geolocation service and technology in the Louis Vuitton Horizon luggage range. The device, which will set you back $370 plus service fees, is called the Louis Vuitton Echo. The brand’s new Echo tracker might, as Brand Channel so aptly notes, “appear to the casual observer to be a vaping device or a flash drive—albeit one branded with the Louis Vuitton logo.” In reality, however, the small tech gadget enables passengers to monitor their checked luggage in 115 (and c...

Full article: http://www.thefashionlaw.com/home/louis-vuitton-introduce...

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