27 Apr '18, 9pm

via @voguemagazine

On a recent call from Sofia, Bulgaria, Valentina Bezuhanova—one-third of the founding trio behind the shoe label By Far —admitted she’s “crazy” about the ’90s. “It’s become a real obsession for us,” she said with a laugh. When she launched By Far in 2016 with her sister, Sabina Gyosheva, and their friend, Denitsa Bumbarova, there was a subtle ’90s vibe in the lime-green mules and low-heeled pumps, but the designers really just wanted to make shoes that were comfortable, versatile, and affordable. Every pair is priced between $200 and $450, a market that’s still pretty empty two years later. In that short period of time, By Far quickly grew into a beloved, globally recognized brand, picking up influential retailers like Net-a-Porter, Need Supply, and Moda Operandi along the way. The best-sellers were the shoes with a ’90s slant, so the designers have gotten “riskier” and fu...

Full article: https://www.vogue.com/article/by-far-shoes-handbag-launch...

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