11 Jun '18, 3pm

On Social Media, Health Is the New Handbag

ADELAIDE, Australia — Last month in Hamburg, fitness guru Kayla Itsines was on a stage in front of 7,500 eager attendees of the OMR (Online Marketing Rockstars) conference. Most of us settle for seeing her no larger than an iPhone screen, for the lithe Australian with super-toned abs, often on show between skimpy shorts and sports bras, as well as a seemingly ever-cheery disposition, is the queen of Insta-fitness with 9.3 million followers on Instagram alone. At the age of just 26, she has topped the fitness category of Forbes Top Influencers List and appeared on Australia’s Young Rich List (for entrepreneurs aged 40 and under) compiled by the Australian Financial Review; this year she leapt 11 places to number 40 with an estimated worth of AUS$46 million ($35.2 million). “I don’t think of this as a business,” said Itsines just two years ago at an Apple store event in New ...

Full article: https://www.businessoffashion.com/articles/professional/i...

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