26 Jun '18, 1pm
PurseBlog Asks: Are You Getting Bored With Saint Laurent Bags?
The problem Saint Laurent might be about to face, though, is that these new designs aren’t particularly distinctive or attention-getting, and the bags in Saint Laurent’s lineup that are, have all been well known by the public for years and are starting to show some fatigue. It’s important for all brands to have a line that includes plenty of quieter pieces, but because handbags are the public face of a fashion line to far more people than will ever be able to pick a brand’s leather pants or party dresses out of a lineup, it’s essential to have a rotating selection of super-distinct marquee pieces. If you let shoppers get tired of those designs without offering something new and exciting, shoppers tend to look elsewhere, and it then becomes harder to move those more subtle options, too. The keystone designs provide a hook for the entire brand, and they need to be kept fresh.