27 Jun '18, 5pm

Dior, Louis Vuitton, and Alyx are plotting the future of menswear

Fashion world veterans have been firing subliminal shots about what they like to call “The Clothes.” As in: pay attention to the clothes, not the hype, as the new ethos. But somewhere along the way fashion became pop culture, brands started syphoning power from celebrities, and there was so much more there to entertain the masses. The spectacle obscured the clothes. It’s true that Virgil is a world famous DJ, and that the collaboration Kim orchestrated between Vuitton and Supreme was seen by some as a stunt. Both Virgil and Matthew have spent enough time working in Kanye’s orbit to know how powerful hype can be. But in Paris, a new beginning for each of them, there was clarity and a glorious new kind of synergy that elevated all three, and birthed the Biggest Most Exciting Menswear Moment Ever.

Full article: https://www.gq.com/story/dior-louis-vuitton-alyx-paris-fu...

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