12 Jul '18, 4pm

By introducing new handbag styles and more compelling entry-level price points, Prada is making a comeback:

has struggled to modernize and capture younger shoppers. However, the luxury brand has spent the 18 months trying to turn things around by introducing new handbag styles and more compelling entry-level price points, as well as enhancing its in-store experiences. The company has also made a more concerted push on the digital front. {

Full article: https://fashionista.com/2018/07/public-school-retail-stor...

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[email protected]'s FW18 collection just hit our @HBX store.

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