27 Jan '12, 6pm

Louis Vuitton Spring/Summer 2012 Ad Campaign

“The spirit of our Spring/Summer 2012 collection is reflected beautifully in this new ad campaign,” says Louis Vuitton Artistic Director Marc Jacobs. “All the tone and texture of the collection – the lightness, the prettiness, the broderie anglaise, the millefeuille layers of organza – are recreated in these wonderful images by Steven Meisel. It is all very soft and very sweet, yet at the same time very bold and very graphic.” In an intriguing echo of the previous season, the Louis Vuitton Spring/Summer 2012 advertising campaign once again takes up the narrative of the fashion show, continuing it from the point where the woman steps daintily off the pure white fairground carrousel and into the pastel pink paradise of a nearby ice cream parlor. Like the vintage limousines of the Fall/Winter campaign, this vastly different setting – painstakingly recreated in a New York stud...

Full article: http://www.ilvoelv.com/2012/01/louis-vuitton-springsummer...

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