30 Jul '15, 11pm

What Would The Hermès Birkin Bag Be Without the Birkin Name? #PR

In a week that has seen animal rights come to the forefront, Jane Birkin has protested the continued use of her name in connection with the iconic Hermès Birkin bag because of the way in which the crocodiles that are used for fabric are killed. A statement from Birkin reads in part, “I have asked Hermès to debaptize the Birkin Croco until better practices in line with international norms can be put in place.” And in response, Hermès said in a statement: “Her comments do not in any way influence the friendship and confidence that we have shared for many years. Hermès respects and shares her emotions and was also shocked by the images recently broadcast.” The statement goes on to say that the company visits the suppliers of its materials to make sure that the standards it imposes are maintained. Maintaining a good relationship with Birkin-and her name on those pricey bags-is...

Full article: http://www.adweek.com/prnewser/what-would-the-hermes-birk...

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