28 Apr '16, 5am

Furla Selfie Campaign Engages Chinese Handbag Buffs on Social Media:

Furla Selfie Campaign Engages Chinese Handbag Buffs on Social Media:

Screenshots of entries from the Furla Perfect Match contest on WeChat. Furla recently wrapped up its “Perfect Match” contest, in which the youthful Italian handbag brand called on its fans around the globe to send in photos of themselves showing off their Furla style. China ranked sixth in the number of submissions to the contest thanks to the company’s digital presence on WeChat and Weibo. Participants were asked to upload a selfie onto social media, share the photo with friends, and get their friends to vote. The requirements dictated that the selfie must show off the user’s entire outfit in order to demonstrate how well it would pair with a Furla handbag, and 10 winners had an opportunity to win a Metropolis bag. Those who submitted photos could share their own contest entries or their favorite submissions via Facebook, Twitter, Pinterest, Weibo, or directly from the si...

Full article: http://jingdaily.com/furla-campaign-calls-chinese-handbag...

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