29 Apr '16, 5pm

#Trademark watch: @LouisVuitton fried chicken, anyone?

When it comes to comfort food, fried chicken is hard to beat. One fried chicken restaurant is finding out the hard way that you can’t wing it when it comes to branding. A South Korean fried chicken restaurant has been fined (twice) for adopting the name of the global fashion house Louis Vuitton in its business name and for emulating the classic Louis Vuitton logos and designs in its branding. Talk about a legal flap. The Seoul restaurant originally identified itself by the name “Louis Vuiton Dak.” The owner had claimed that it had simply attempted some clever wordplay on “tongdak,” the Korean word for ‘whole chicken.’ Along with slipping Louis Vuitton into its name (even minus a T), the restaurant’s owner used the iconic Louis Vuitton monogram as an inspiration for a similar design to use on the food’s takeout packaging and napkins. Louis Vuitton was none too pleased with ...

Full article: http://www.brandchannel.com/2016/04/29/trademark-louis-vu...

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Trademark Watch: Louis Vuitton Fried Chicken An...

brandchannel.com 29 Apr '16, 5pm

When it comes to comfort food, fried chicken is hard to beat. One fried chicken restaurant is finding out the hard way tha...

Louis Vuitton Sues Fried Chicken Restaurant for...

yahoo.com 20 Apr '16, 2pm

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Louis Vuitton Sues Fried Chicken Restaurant for Trademark Infringement

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Why @LouisVuitton sued a fried chicken restaurant:

Why @LouisVuitton sued a fried chicken restaurant:

i-d.vice.com 22 Apr '16, 4am

Selling Louis Vuitton fried chicken? Not a good ideahttps://t.co/66AKB3u1kc #LouisVuitton #fried #chicken pic.twitter.com/...

Why Louis Vuitton sued a fried chicken restaurant:

Why Louis Vuitton sued a fried chicken restaurant:

i-d.vice.com 21 Apr '16, 10am

Selling Louis Vuitton fried chicken? Not a good ideahttps://t.co/66AKB3u1kc #LouisVuitton #fried #chicken pic.twitter.com/...

#luxury

#luxury

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'Louis Vuitton fried chicken' owner fined in South Korea

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yahoo.com 20 Apr '16, 4am

Seoul (AFP) - A South Korean court has ordered a fried chicken restaurant owner to pay 14.5 million won ($12,500) for refu...

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ILLEGAL Louis Vuitton FRIED CHICKEN Restaurant In South Korea Pays $12,750 Fine

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koreaboo.com 21 Apr '16, 7pm

1k shares Share on Facebook Share on Twitter + A fried chicken restaurant residing in Seoul, South Korea is facing legal t...