30 Jun '16, 2pm

Coach Turns to Disney for Help Reviving Handbag Sales.

Coach Inc. Chief Executive Officer Victor Luis has a strategy to make the brand more edgy and cool and it involves Mickey Mouse. Facing an industrywide slump, Coach is slapping the Walt Disney Co. character on its leather goods, part of a plan to enliven the brand with pop-culture icons and create more limited-edition products. The idea is to give shoppers another reason to buy a new handbag -- and coax them into paying full price for it. Since the worldwide launch of the Disney handbags on June 17, several of the items have sold out online, including all four colors of the $395 kisslock handbags that are designed in the shape of Mickey’s ears. Large $1,500 leather Mickey Mouse dolls and bean bags also have sold quickly. “We’ve been very pleased with any time that we’ve engaged with fashion that’s been in a much more limited, emotional, inspirational way,” Luis, 49, said i...

Full article: http://www.thefashionlaw.com/home/coach-ceo-turns-to-disn...

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Coach turns to Mickey Mouse for help reviving h...

chicagotribune.com 30 Jun '16, 6pm

Coach Inc. Chief Executive Officer Victor Luis has a strategy to make the brand more edgy and cool: a cheeky Mickey Mouse ...

Coach Turns to Mickey Mouse for Help Reviving Handbag Sales

Coach Turns to Mickey Mouse for Help Reviving H...

businessoffashion.com 30 Jun '16, 4pm

NEW YORK, United States — Coach Inc. chief executive officer Victor Luis has a strategy to make the brand more edgy and co...

Coach has a plan to make the brand more edgy and cool ...Mickey Mouse

Coach has a plan to make the brand more edgy an...

bloomberg.com 30 Jun '16, 12pm

Coach Inc. Chief Executive Officer Victor Luis has a strategy to make the brand more edgy and cool: a cheeky Mickey Mouse ...

Coach Has Turned to Mickey Mouse to Boost Handb...

fortune.com 30 Jun '16, 7pm

Amid an industry-wide slump, Coach coh has turned to an iconic character for help: Mickey Mouse. The implementation of the...

Coach has turned to Mickey Mouse to boost handb...

fortune.com 01 Jul '16, 10am

Amid an industry-wide slump, Coach coh has turned to an iconic character for help: Mickey Mouse. The implementation of the...

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WardrobeTrendsFashion.com 05 Jul '16, 1am

says about the collaboration, “Mickey Mouse is one of my earliest memories of American pop – his nostalgic charm, cheekine...

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triblive.com 05 Jul '16, 1am

Coach turns to Mickey Mouse for help in reviving handbag sales By Bloomberg News | Monday, July 4, 2016, 9:00 p.m. Email N...

Disney & @Coach have teamed up to create a coll...

coach.com 05 Jul '16, 11pm

Your browser's Javascript functionality is turned off. Please turn it on so that you can experience the full capabilities ...

The big leather Mickey Mouse from Coach is pretty terrifying.

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coach.com 30 Jun '16, 6pm

[{"linkedProduct":[],"category":{"primaryCategory":"disneyxcoach"},"attributes":{"isOnlineExclusive":"","skuComplete":"665...

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