30 Jun '16, 4pm

Coach Turns to Mickey Mouse for Help Reviving Handbag Sales

Coach Turns to Mickey Mouse for Help Reviving Handbag Sales

NEW YORK, United States — Coach Inc. chief executive officer Victor Luis has a strategy to make the brand more edgy and cool: a cheeky Mickey Mouse sticking out his tongue. Facing an industrywide slump, Coach is slapping the Walt Disney Co. character on its leather goods, part of a plan to enliven the brand with pop-culture icons and create more limited-edition products. The idea is to give shoppers another reason to buy a new handbag — and coax them into paying full price for it. Since the worldwide launch of the Disney handbags on June 17, several of the items have sold out online, including all four colours of the $395 kisslock handbags that are designed in the shape of Mickey’s ears. Large $1,500 leather Mickey Mouse dolls and bean bags also have sold quickly. “We’ve been very pleased with any time that we’ve engaged with fashion that’s been in a much more limited, emo...

Full article: https://www.businessoffashion.com/articles/news-analysis/...

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Coach turns to Mickey Mouse for help reviving h...

chicagotribune.com 30 Jun '16, 6pm

Coach Inc. Chief Executive Officer Victor Luis has a strategy to make the brand more edgy and cool: a cheeky Mickey Mouse ...

Coach has a plan to make the brand more edgy and cool ...Mickey Mouse

Coach has a plan to make the brand more edgy an...

bloomberg.com 30 Jun '16, 12pm

Coach Inc. Chief Executive Officer Victor Luis has a strategy to make the brand more edgy and cool: a cheeky Mickey Mouse ...

Coach Turns to Disney for Help Reviving Handbag...

thefashionlaw.com 30 Jun '16, 2pm

Coach Inc. Chief Executive Officer Victor Luis has a strategy to make the brand more edgy and cool and it involves Mickey ...

Coach Has Turned to Mickey Mouse to Boost Handb...

fortune.com 30 Jun '16, 7pm

Amid an industry-wide slump, Coach coh has turned to an iconic character for help: Mickey Mouse. The implementation of the...

Coach has turned to Mickey Mouse to boost handb...

fortune.com 01 Jul '16, 10am

Amid an industry-wide slump, Coach coh has turned to an iconic character for help: Mickey Mouse. The implementation of the...

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coach.com 30 Jun '16, 6pm

[{"linkedProduct":[],"category":{"primaryCategory":"disneyxcoach"},"attributes":{"isOnlineExclusive":"","skuComplete":"665...

#pittsburgh Coach turns to Mickey Mouse for hel...

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Coach turns to Mickey Mouse for help in reviving handbag sales By Bloomberg News | Monday, July 4, 2016, 9:00 p.m. Email N...

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