30 Jun '16, 7pm

Coach Has Turned to Mickey Mouse to Boost Handbag Sales

Amid an industry-wide slump, Coach coh has turned to an iconic character for help: Mickey Mouse. The implementation of the Walt Disney dis character is part of Coach’s Chief Executive Officer Victor Luis’s plan to revive the brand, making it more “edgy and cool” with pop-culture icons and limited edition products. The company hopes that this will encourage shoppers to not only buy a new handbag, but to purchase it at full price. And it appears to be working. Since the launch of the Disney handbags on June 17, several of the items have sold out online, including all four colors of the $395 “kisslock” handbags that are designed in the shape of Mickey’s ears. Even the large leather Mickey Mouse dolls and bean bags—which go for $1,500—have sold quickly, according to Bloomberg . Adding the timeless character to its merchandise comes as Coach is still attempting to restore its s...

Full article: http://fortune.com/2016/06/30/mickey-mouse-coach-handbag-...

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Coach has turned to Mickey Mouse to boost handb...

fortune.com 01 Jul '16, 10am

Amid an industry-wide slump, Coach coh has turned to an iconic character for help: Mickey Mouse. The implementation of the...

Coach has a plan to make the brand more edgy and cool ...Mickey Mouse

Coach has a plan to make the brand more edgy an...

bloomberg.com 30 Jun '16, 12pm

Coach Inc. Chief Executive Officer Victor Luis has a strategy to make the brand more edgy and cool: a cheeky Mickey Mouse ...

Coach turns to Mickey Mouse for help reviving h...

chicagotribune.com 30 Jun '16, 6pm

Coach Inc. Chief Executive Officer Victor Luis has a strategy to make the brand more edgy and cool: a cheeky Mickey Mouse ...

Coach Turns to Mickey Mouse for Help Reviving Handbag Sales

Coach Turns to Mickey Mouse for Help Reviving H...

businessoffashion.com 30 Jun '16, 4pm

NEW YORK, United States — Coach Inc. chief executive officer Victor Luis has a strategy to make the brand more edgy and co...

The big leather Mickey Mouse from Coach is pretty terrifying.

The big leather Mickey Mouse from Coach is pret...

coach.com 30 Jun '16, 6pm

[{"linkedProduct":[],"category":{"primaryCategory":"disneyxcoach"},"attributes":{"isOnlineExclusive":"","skuComplete":"665...

Coach Turns to Disney for Help Reviving Handbag...

thefashionlaw.com 30 Jun '16, 2pm

Coach Inc. Chief Executive Officer Victor Luis has a strategy to make the brand more edgy and cool and it involves Mickey ...

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WardrobeTrendsFashion.com 05 Jul '16, 1am

says about the collaboration, “Mickey Mouse is one of my earliest memories of American pop – his nostalgic charm, cheekine...

#pittsburgh Coach turns to Mickey Mouse for hel...

triblive.com 05 Jul '16, 1am

Coach turns to Mickey Mouse for help in reviving handbag sales By Bloomberg News | Monday, July 4, 2016, 9:00 p.m. Email N...

Disney & @Coach have teamed up to create a coll...

coach.com 05 Jul '16, 11pm

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@sjblahblahblog is giving away a Coach Handbag don't miss the #giveaway! #jbbb

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Since Jenns Blah Blah Blog started doing her monthly handbag giveaway she has started a nice collection of handbags. Rathe...

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