28 Sep '16, 6pm

Handbag Label Complét Launches Spring Campaign, Plans Retail Expansion: The brand has enlisted the Paris-base...

Handbag Label Complét Launches Spring Campaign, Plans Retail Expansion: The brand has enlisted the Paris-base...

LONDON — Complét, the Tel-Aviv based handbag label that launched in 2013, is in the process of expanding its global presence with the launch of a new campaign that features Paris-based artist Petite Meller. The contemporary brand embraces a young, modernist aesthetic with key styles including compact bucket bags, backpacks and sleek envelope clutches that come in a variety of plain and digitally printed leathers. The brand was founded by Sivan Moshkovitz and Leonora Fuhrer when they were both design students (Fuhrer is still studying). They said they wanted to create a visually stimulating campaign that would communicate their youthful spirit to a wider audience. They found Meller’s offbeat aesthetic to be in tune with Complét’s ethos. They teamed with photographer Michal Chelbin — who has shot Dior Homme’s fall 2016 campaign — to produce a series of playful, laid-back ima...

Full article: http://wwd.com/fashion-news/fashion-scoops/handbag-label-...

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