27 Nov '16, 8am

Louis Vuitton Introduces Fragrances for the First Time in 70 Years.

Louis Vuitton has launched its first perfume range since the founding merger of its parent LVMH in 1987, targeting middle-income shoppers amid a downturn in luxury spending. This week's launch is an important step for the French brand as it tries to strike the delicate balance between increasing its number of more affordable goods while retaining its cachet. Until now, shoppers on more modest incomes have only been catered for by Louis Vuitton's key chains and very small leather goods, costing around €200-300 a piece. But the brand needs to boost sales growth after a sharp slowdown in the past three years, and with little sign of an industry recovery as security fears and geo-political uncertainty hit the tourism flows vital for luxury brands. Louis Vuitton's collection of seven perfumes, with names including "turbulences" and "matiere noire" or "dark matter," are on sale ...

Full article: http://www.thefashionlaw.com/home/louis-vuitton-targets-w...

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