31 Jul '17, 7am

Louis Vuitton turns Basotho blankets into expensive fashion items Pricing them @ R33 000

JOHANNESBURG - Fashion powerhouse, Louis Vuitton, met with criticism from South Africans, after turning a culturally significant Basotho blanket, into the latest fashion trend for men. It comes with a hefty price tag of R33,000. But that has not been a deterrent - the garment sold out in South Africa, within days. Now, local designers are questioning whether Louis Vuitton should be profiting from the Basotho culture and whether this is cultural appropriation or appreciation. For the Basotho, the blanket signifies a sacred ritual and normally does not go for more the R1,000. But for Vuitton, it is the latest money spinner. Well-known local designer, Maria McCloy, said it is outright theft, as the Basotho people were not involved in the process. “African artists are also artists and designers. We also have names. It is not just something blank that everyone has the right to ...

Full article: http://www.enca.com/life/cultural-appropriation-or-apprec...

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